Founded Trigger Design after some design bungie jumps, I constantly drive for fresh, clever and surprising elements in design. Believing in craftsmanship and good story behind design, I consistently strive to create works that reflects positivity, boldness and confidence.

Graduated from Temasek Polytechnic in 1999, I started my career in design consultancies like Design Exchange, G.E. Fitch and Dell Experience Design Group before founding Trigger design.

I am driven to discover the intricacies when one moves away from the comfort zone to discover about something we know little or nothing of.

Embedding my works with the philosophy “Design is the absence of me”, I believe design should be altruistic and meaningful.

I’m the resident whisky/coffee/sci-fi/movie/photography nerd. Always exploring, I love the uncovery of fresh dots to connect - building meaningful, honest narratives and strategies that resonate.

P.S. Hit me up if you’re looking for a street photography bud!.

Drawing inspiration from an eclectic mix of design, I am an avid learner and a strong believer that a good idea stems from a harmonious blend between design and other disciplines.

I have a deep believe that every individual is strongly influenced by their experiences and environment while growing up. Therefore, I find joy and meaning if objects designed can illuminate new perspectives towards what we have grown familiar with and subconsciously accept around us. In turn, nudging users to adopt different behaviours from their familiar routines that positive the well-being of oneself.

I believe that design should play a visionary role to improve lives. Intrigued by human interactions and behaviours, I love creating designs that connect different people.

An adventurous avid food lover and Cafe hopper that enjoys solving challenges in the realm of 3D world.